{"id":1020,"date":"2024-01-18T15:14:06","date_gmt":"2024-01-18T13:14:06","guid":{"rendered":"https:\/\/geticaooh.ro\/?p=1020"},"modified":"2024-04-21T22:36:52","modified_gmt":"2024-04-21T19:36:52","slug":"doneaza-sange-salveaza-o-viata","status":"publish","type":"post","link":"https:\/\/geticaooh.ro\/ro\/2024\/01\/18\/doneaza-sange-salveaza-o-viata\/","title":{"rendered":"Doneaz\u0103 s\u00e2nge, salveaz\u0103 o via\u021b\u0103!"},"content":{"rendered":"<div class=\"vc_row wpb_row vc_inner vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-8\">\n<div class=\"vc_column-inner \">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>News Outdoor Romania a sus\u021binut comunicarea campaniei outdoor \u00een perioada 14 iunie &#8211; 14 iulie 2009. Tipuri de loca\u021bii folosite: Citylights \u00een Bucure\u0219ti.<\/p>\n<p><strong>\u201eDoneaz\u0103 s\u00e2nge! Salveaz\u0103 o via\u021b\u0103!&#8221;<\/strong> \u2013 campania este primul proiect CSR integrat creat de Logo Bigger. O vizit\u0103 la Institutul de Hematologie, \u00een calitate de donatori, a fost suficient\u0103 pentru a ne convinge de necesitatea unui astfel de proiect.<\/p>\n<p>Campania a fost creat\u0103 \u00eempreun\u0103 cu <em>Funda<\/em><em>\u021b<\/em><em>ia<\/em>\u00a0Donatorilor Benevoli de\u00a0<em>S\u00e2nge<\/em>\u00a0din Rom\u00e2nia \u0219i \u00ee\u0219i propune s\u0103 atrag\u0103 aten\u021bia asupra lipsei de s\u00e2nge cu care se confrunt\u0103 constant Institutul, s\u0103 informeze \u0219i s\u0103 sensibilizeze publicul \u0219i s\u0103 atrag\u0103 donatori voluntari, educa\u021bi.<\/p>\n<p>Solu\u021bia creativ\u0103 se concentreaz\u0103 pe o constatare: rom\u00e2nii nu doneaz\u0103 s\u00e2nge mai ales pentru c\u0103 nu sunt con\u0219tien\u021bi de nevoia de s\u00e2nge \u00een spitale. A\u0219a s-a n\u0103scut conceptul \u201eNimic nu poate \u00eenlocui s\u00e2ngele\u201d.<\/p>\n<p>Demarat\u0103 de Ziua Interna\u021bional\u0103 a Donatorului, campania integrat\u0103 (reclame TV, radio, print \u0219i OOH), a fost sus\u021binut\u0103 \u0219i de PR \u0219i o serie de ac\u021biuni neconven\u021bionale, inclusiv crearea unei galerii de art\u0103 \u00een sala de a\u0219teptare a Institutului.<\/p>\n<p>\u00cen zilele de 14 \u0219i 15 iunie, mai multe gazde TV au acceptat s\u0103 poarte voluntar un tricou ro\u0219u care s\u0103 poarte mesajul campaniei \u201eDoneaz\u0103 s\u00e2nge! Salveaza o viata!&#8221; \u00een timpul emisiunilor de prime-time.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>News Outdoor Romania a sus\u021binut comunicarea campaniei outdoor \u00een perioada 14 iunie &#8211; 14 iulie 2009. Tipuri de loca\u021bii folosite: Citylights \u00een Bucure\u0219ti.<\/p>\n","protected":false},"author":1,"featured_media":564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-ro"],"_links":{"self":[{"href":"https:\/\/geticaooh.ro\/ro\/wp-json\/wp\/v2\/posts\/1020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/geticaooh.ro\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/geticaooh.ro\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/geticaooh.ro\/ro\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/geticaooh.ro\/ro\/wp-json\/wp\/v2\/comments?post=1020"}],"version-history":[{"count":0,"href":"https:\/\/geticaooh.ro\/ro\/wp-json\/wp\/v2\/posts\/1020\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/geticaooh.ro\/ro\/wp-json\/wp\/v2\/media\/564"}],"wp:attachment":[{"href":"https:\/\/geticaooh.ro\/ro\/wp-json\/wp\/v2\/media?parent=1020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/geticaooh.ro\/ro\/wp-json\/wp\/v2\/categories?post=1020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/geticaooh.ro\/ro\/wp-json\/wp\/v2\/tags?post=1020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}