GETICA OOH
We have more than 2700 advertising displays all over the country.
And a clear focus on, and commitment to, customers’ needs.
GETICA OOH, formerly News Outdoor Romania, is one of the largest outdoor advertising companies in Romania in standard formats. The company was founded in 1997, under the name of Exclusive Media, and acquired by News Outdoor Group in 2000. The following year News Outdoor purchased Dockview Media, further strengthening the market position. In 2013 News Outdoor became Getica OOH, following a Management Buy-Out.
We now offer a national-wide network of over 2700 displays, including all types of advertising structures found on the Romanian market. Getica OOH was the first major supplier which replaced most of the formats from its network in Bucharest and national network with European standard structures and which brought new street furniture on the Romanian outdoor market.
We take pride in our quality displays and very good locations, our transparency and top customer services, and our team of over 50 employees with outstanding specialist knowledge in all major Romanian cities. We are operating one of the best structured national networks.
Coverage, strategic locations, high impact: 2700 displays, with 80% of the network located in the main 15 cities.
Targeted, efficient campaigns with reliable metrics: 1600 panels with audience figures provided by SAO-OOH.
A team of 50 people, trained and experienced. Headquarters in Bucharest and regional offices in the main cities.
COMPETITIVE ADVANTAGES
A highly skilled team, plenty of experience, and a lot of media panels strategically placed in very good locations help GETICA OOH to place itself in a good position on the Romanian out-of-home advertising sector. Our transparent approach and our focus on long-term cooperation and mutual benefits are other factors that contribute to several competitive advantages, among which we mention:
• Wide range product portfolio (standard formats and spectacular sites)
• National coverage in all major cities in Romania
• Price differentiation system to select networks
• In-house campaign planning
• Full outdoor service provider: media, printing, posting, monitoring
• Transparent policies
• Long term client-oriented management
• Best quality of services recognized in Romanian outdoor market
• In-house posting and monitoring teams
• Competitive price/quality share
RELIABLE NUMBERS
SAO-OOH Audience powered by BRAT & Quende (Quantum)
Starting in 2017, BRAT OOH members in collaboration with BRAT and Quende have have started a project (ie SAO) to provide audience metrics for OOH Industry. From the 15th of April 2021, we are able to measure the efficiency of the outdoor campaigns by Impressions, Frequency, GRP, and many other metrics.
Approximately 60% of Getica OOH inventory has now audience figures with the help of SAO. 80% of the network is located in the main 15 cities.
General Data
Universe: 3.304.085 individuals
Sample: 15.980 individuals
Cities: Bucharest, Bacau, Brasov, Cluj-Napoca, Constanta, Craiova, Iasi, Oradea, Ploiesti, Sibiu, Timisoara
Reach: 79,74 % (2.783.638 ind.)
Frequency: 193
GRPs: 15.303
CPM: 2,5 €
Impacts: 536.306.469
Number of panels: 7.208
Getica OOH delivers the following audience, on average, for 1 week:
Panels in SAO: 1.336
Reach: 60,7% (2.005.580 individuals from a total of 3.304.085)
Frequency: 41
GRPs: 2.615
CPM: 1,64 €
Impacts: 82.228.780
Highlights and Networks with Audience (selection)
– KPIs are estimated 4-weeks averages from November 2020 to October 2021 –
NETWORK OF SCROLLERS IN BUCHAREST & METROPOLITAN AREA
Premium locations, premium panels
Target: Bucharest 14+
Format: backlit scroller
No. of panels: 35
Unique audience: 732.672
Frequency: 22
Reach: 51,22 %
NETWORK OF SCROLLERS IN ROMANIA’S TOP CITIES (Bucharest, Brasov, Cluj, Constanta, Iasi, Sibiu, Suceava, Timisoara)
Premium locations, premium panels
Target: All 14+
Format: backlit scroller
No. of panels: 52
Unique audience: 1.018.600
Frequency: 16
Reach: 37,73 %
NETWORK OF DYNAMIC BILLBOARDS IN BUCHAREST DIGITAL + SCROLLERS
Premium locations, premium panels
Target: All 14+
Format: LED digital screens and backlit scrollers
No. of panels: 10 digital + 35 scrollers
Unique audience: 888.150
Frequency: 26
Reach: 62,08 %
NETWORK OF DIGITAL BILLBOARDS IN BUCHAREST
Premium locations and very high-traffic areas
Target: All 14+
Format: LED digital screens
No. of panels: 10
Unique audience: 455.809
Frequency: 15
Reach: 31,86 %
COVERAGE CITY – BUCHAREST BACKLIT 3.2×2.4 NETWORK
Be everywhere – local approach
Target: Bucharest 14+
No. of panels: 50
Unique audience: 828.609
Reach: 56 %
COVERAGE CITY – TIMISOARA BACKLIT 3.2×2.4 NETWORK
Be everywhere – local approach
Target: Timisoara 14+
No. of panels: 25
Unique audience: 143.778
Reach: 52,4 %
COVERAGE CITY – SIBIU BACKLIT 3.2×2.4 NETWORK
Be everywhere – local approach
Target: Sibiu 14+
No. of panels: 10
Unique audience: 75.679
Reach: 62,2%
COVERAGE CITY – IASI BACKLIT 3.2×2.4 NETWORK
Be everywhere – local approach
Target: Iasi 14+
No. of panels: 25
Unique audience: 125.500
Reach: 52,7 %
DIGITAL BILLBOARD IN BUCHAREST – PIATA DOROBANTILOR
Premium location
Target: Bucharest 14+
Resolution: 1176×504 px
Size: 7 x 3 m
No. of units: 1
Spot duration: minimum 10 sec.
Number of spots per day: 1440, 960, 480 or 240, dependent on the loop size
Loop: 60 sec., 90 sec., 180 sec. or 360 sec.
Unique audience 10s spot/60s loop: 74.526Reach: 5,21 %
Frequency: 8,81
DIGITAL BILLBOARD IN BUCHAREST – N. CARAMFIL
Premium location
Target: Bucharest 14+
Resolution: 512×384 px
Size: 3,2 x 2,4 m
No. of units: 1
Spot duration: minimum 10 sec.
Number of spots per day: 1440, 960, 480 or 240, dependent on the loop size
Loop: 60 sec., 90 sec., 180 sec. or 360 sec.
Unique audience 10s spot/60s loop: 33.745
Reach: 2,36 %
Frequency: 3,42
DIGITAL BILLBOARD IN BUCHAREST – SPLAIUL INDEPENDENTEI, ORHIDEEA
Premium location
Target: Bucharest 14+
Resolution: 512×384 px
Size: 3,2 x 2,4 m
No. of units: 1
Spot duration: minimum 10 sec.
Loop: 60 sec., 90 sec., 180 sec. or 360 sec.
Number of spots per day: 1440, 960, 480 or 240, dependent on the loop size
Unique audience 10s spot/60s loop: 26.653
Reach: 1,86 %
Frequency: 3,68
DIGITAL BILLBOARD IN BUCHAREST – SERBAN VODA / EROII REVOLUTIEI
High-traffic, main route
Target: Bucharest 14+
Resolution: 576×432 px
Size: 4 x 3 m
No. of units: 1
Spot duration: minimum 10 sec.
Loop: 60 sec., 90 sec., 180 sec. or 360 sec.
Number of spots per day: 1440, 960, 480 or 240, dependent on the loop size
Unique audience 10s spot/60s loop: 155.896
Reach: 10,9 %
Frequency: 9.20
DIGITAL BILLBOARD IN BUCHAREST – PIATA SUDULUI / SUN PLAZA
High-traffic, main route
Target: Bucharest 14+
Resolution: 576×432 px
Size: 4 x 3 m
No. of units: 1
Spot duration: minimum 10 sec.
Loop: 60 sec., 90 sec., 180 sec. or 360 sec.
Number of spots per day: 1440, 960, 480 or 240, dependent on the loop size
Unique audience 10s spot/60s loop: 155.896
Reach: 10,9 %
Frequency: 9.20
DIGITAL BILLBOARD IN BUCHAREST – OLTENITEI / PISCULUI
High-traffic, main route
Target: Bucharest 14+
Resolution: 576×432 px
Size: 4 x 3 m
No. of units: 1
Spot duration: minimum 10 sec.
Loop: 60 sec., 90 sec., 180 sec. or 360 sec.
Number of spots per day: 1440, 960, 480 or 240, dependent on the loop size
Unique audience 10s spot/60s loop: 117.061
Reach: 8,18 %
Frequency: 8,08
LANDMARK – CASA RADIO / EROILOR (Splaiul Independentei – Stirbei Voda – Calea Plevnei)
Premium location, high-traffic area, extreme visibility from multiple directions
Target: Bucharest 14+
Format: multiple meshes, backlits, billboards
No. of sides: 10
Total area: 3.666 sqm
GRP: 1137
Average frequency: 12
Reach: 14,22%
Impressions: over 2.000.000
BUCHAREST – DN1 BILLBOARD (Between Baneasa Mall and Baneasa Airport)
A dominating billboard in a premium location
Target: Bucharest 14+
Format: unipole 14×4 m
No. of panels: 2
Unique audience: 105.685
Frequency: 10
Reach: 7,42 %
BUCHAREST ROOFTOP – BASARAB BRIDGE
Main bridge, one of the busiest routes in Bucharest
Location: Podul Basarab • on route to P. VictorieiTarget: Bucharest 14+
No. of units: 1
Size: 18×6 m
Unique audience: 195.101
Reach: 13,64 %
Frequency: 8,31
BUCHAREST ROOFTOP – PIPERA BRIDGE
Main bridge, one of the busiest routes in Bucharest
Location: Podul Pipera • on route to PiperaTarget: Bucharest 14+
No. of units: 1
Size: 10×4 m
Unique audience: 45.218
Reach: 3,16 %
Frequency: 5,87
BUCHAREST ROOFTOP – OBOR (Calea Mosilor / Stefan cel Mare)
Main intersection, one of the busiest routes in Bucharest
Target: Bucharest 14+
No. of units: 1
Size: 14×4 m
Unique audience: 159.510
Reach: 11,15 %
Frequency: 6
BUCHAREST ROOFTOP – STIRBEI VODA (Eroilor)
Main route in Bucharest
Target: Bucharest 14+
No. of units: 1
Size: 20×5 m
Unique audience: 41.884
Reach: 2,93 %
Frequency: 4,49
BUCHAREST CENTER CITYLIGHTS
Select locations downtown
Target: Bucharest 14+
Format: citylights
No. of panels: 73
Unique audience: 596.297
Reach: 41,86 %
MEGA IMAGE NETWORK – VARIOUS FORMATS – IN BUCHAREST & METROPOLITAN AREA (Chitila, Corbeanca, Otopeni)
High-income focus
Target: Bucharest 14+
Format: Backlit (24), Backlit Scroller (12), City Light Scroller (22), Digital Billboard (2)
Number of frames: 60
GRP: 671
Average frequency: 19
Unique audience: 517.913
Reach: 36,26 %
RETAIL NETWORK – VARIOUS FORMATS
Heavy shopping-orientated pedestrian traffic flows in the immediate vicinity of Carrefour, Kaufland, Lidl and other stores and superstores.
Target: 14+
Format: backlit, citylight, digital billboard
No. of panels: 55
NATIONAL ROADS NETWORK – VARIOUS FORMATS
Heavy-traffic roads to everywhere
Target: 14+
Format: unipoles and billboards
No. of panels: 86
PROGRAMATIC BUYING
Broadsign SSP
Since October 2023 GETICA OOH is present on Broadsign SSP, a programatic buying platform connected to more DSP partners than any other out-of-home SSP.
• Audience & demographic targeting;
• Multi-screen retargeting & geofencing;
• Brand safety & viewability;
• Data-based campaign triggering and delivery;
• Campaign attribution & proof of play;
Getica OOH digital screens are now available for PDOOH campaign transactions. Buyers can use their own DSP omnichannel platform, already operated by most advertising agencies.
Advantages of pDOOH – Programatic buying for Digital Out of Home
• Unleashed creativity – makes it easy to integrate adaptable, contextual and impactful creative campaigns at a much lower cost, with easier A/B testing and format trials;
• Flexibility and buying confidence – power to stop and start campaigns, increase or decrease spend and change the timing to adapt to various economic and social situations;
• Real-time monitoring and optimisation (whether that’s cross publisher or cross medium), with delivery troubleshooting and performance tracking with individual publishers;
• More refined approach to campaign tailoring – data-driven and audience-centered, with better control of locations, timing, triggers and targeting;
• Improved audience metrics and real-time results;
• Automated trading;
• Flexible pricing;
OUTDOOR ADVANTAGE
The only media present 24 hours/day, 365 days/year
Capturing the attention of the masses in public spaces, outdoor advertising as a medium offers an impeccable opportunity to influence large groups of people within a short period. It’s a serious must in every brand’s marketing portfolio.
IMPACT • Outdoor is different from all other media – it can’t be avoided.
It’s a public, broadcast medium with reach and impact. It conveys stature and authority, making brands famous and iconic.
MESSAGE & ACTION • Studies show that when consumers are out and about they are in an active mindset.
This means they are more inclined to absorb and engage with new messages.
TARGETING • Never before have the tools been better for brands using outdoor media.
Statistics and analysis, location-based monitoring, and data of the visibility of the audience – all offer new levels of sophistication in planning campaigns that reach exactly the people the brand or product is meant for.
CREATIVITY • Outdoor is the ultimate creative medium that offers unavoidable exposure and memorability.
Brands can literally stand out.
