News Outdoor Romania supported the outdoor campaign communication between 14th of June and 14th of July in 2009. Types of locations used: Citylights in Bucharest.
Give blood, save a life!
The “Give blood! Save a life!” campaign is the first integrated CSR project created by Logo Bigger. A visit to the Hematology Institute, as donors, was enough to convince us of the need for such a project.
The campaign was created together with the Voluntary Blood Donors Foundation and aims to draw attention on the lack of blood the Institute constantly faces, to inform and sensitize the public and attract voluntary, educated donors.
The creative solution focuses on a strong insight: Romanians don’t give blood especially because they aren’t aware of the need of blood in hospitals. This is how the “Nothing replaces blood” concept was born.
Started on the International Donor’s Day, the integrated campaign (TV, radio, print and OOH ads), was also supported by PR and a series of unconventional actions, including the creation of an art gallery in the Institute’s waiting room.
On June 14 and 15, several TV hosts agreed to voluntarily wear a red T-shirt bearing the campaign message, “Give blood! Save a life!” during prime-time shows.
