News Outdoor Romania was the partner for the fundraising campaign “Viitor Plus – “Adopt a tree”.
The campaign was carried out at national level using a mix of formats in cities like: Bucharest, Brasov, Craiova, Deva, Iasi, Pitesti, Ploiesti, Sibiu, Timisoara, between 1th of July and 30 of August in 2008. Therefore, the growth of approx. 15,600 trees on 39 hectares is required an investment of 10 euros / tree (35 Ron). This covers the cost of seedlings (10 for each tree brought to maturity), supplements, care work, design, project management, in 6 years of administration. Mature trees were “give for adoption” to the people and companies interested.
Communication channels used in this campaign with the support of News Outdoor Romania by facilitating outdoor partnerships:
- Media Partner NEWS OUTDOOR ROMANIA
- Media Partner PHOENIX MEDIA
- Media Partner IMPRESSION GRAPHICS ROMANIA
